Introduction: Vape Trends in UAE
The vape market in the UAE has grown rapidly over the past few years, especially in cities like Dubai, Abu Dhabi, and Sharjah. More adult users are shifting from traditional smoking to modern smoke-free alternatives because of convenience, style, and better technology. Among all brands, IQOS ILUMA and RELX devices are currently leading the market.
These devices are popular not only because of their design but also because they offer a smoother and more controlled experience compared to traditional smoking. Many users also prefer them due to the wide range of flavors, portability, and easy maintenance.
In this guide, we will explore the most trending IQOS and RELX devices available in the UAE market, their features, price comparison, and which device is best for different types of users.
Why Vape Devices Are Trending in UAE
Vaping has become more than just an alternative to smoking in the UAE; it has turned into a lifestyle choice. Many users prefer modern devices that are cleaner, more stylish, and easier to use. The demand is especially high for compact devices that can be carried anywhere without hassle.
Another reason for the popularity is technology improvement. Devices like IQOS ILUMA use advanced heating systems, while RELX focuses on pod-based convenience. Both systems provide a smoother experience compared to traditional cigarettes.
Key reasons for growing popularity:
- Shift toward smoke-free lifestyle choices
- Increasing demand for premium tech devices
- Easy online availability and fast delivery
- Wide variety of flavors and device designs
- Compact and travel-friendly products
New Arrivals in UAE Vape Market
The UAE vape market is always evolving with new devices, colors, and limited editions. Brands like IQOS and RELX frequently release updated models to attract both beginners and advanced users. These new arrivals often come with improved battery life, better performance, and more stylish designs.
Recently, many electric and limited-edition colors have become popular among users who prefer unique and premium-looking devices. These new launches are not just about performance but also about personal style.
Latest IQOS ILUMA arrivals:
- IQOS ILUMA i ONE Electric Purple
- IQOS ILUMA i Prime Electric Purple
- IQOS ILUMA i Standard updated range
- IQOS ILUMA i ONE Violet, Orange, Black, Lime Green, Breeze Blue
Latest RELX arrivals:
- RELX Artisan Royal Saddle
- RELX Artisan Robin Blue
- RELX Infinity 2 Pearl Glitter
- RELX Infinity 2 Royal Indigo
- RELX Infinity 2 Green Navy & Dark Asteroid
👉 These new arrivals are especially popular among users who want a combination of performance and premium design.
IQOS ILUMA Series Overview
IQOS ILUMA is one of the most advanced heated tobacco systems in the world. It uses Smartcore Induction Heating Technology, which heats the tobacco instead of burning it. This results in a cleaner experience without ash or smoke.
One of the biggest advantages of IQOS ILUMA is that it does not require blade cleaning, making it more convenient for daily use. It also delivers consistent flavor from the first puff to the last.
Main benefits of IQOS ILUMA:
- No burning, smoke, or ash
- Advanced Smartcore heating system
- Consistent and smooth flavor delivery
- No cleaning required
- Modern and premium design
IQOS ILUMA Device Range Explained
IQOS ILUMA comes in multiple series designed for different types of users. Each series offers unique features, pricing, and design options.
IQOS ILUMA i ONE Series
The ILUMA i ONE series is designed for users who want a simple and compact device. It is an all-in-one system, meaning everything is built into a single unit. This makes it very easy to use, especially for beginners or people who prefer convenience.
These devices are lightweight, portable, and available in many stylish colors. They are ideal for daily use and travel.
Popular models include:
- Electric Purple
- Violet
- Midnight Black
- Orange (Vivid Terracotta)
- Lime Green
- Breeze Blue
👉 Best for beginners and on-the-go users
IQOS ILUMA i PRIME Series
The ILUMA i PRIME series is a premium category designed for users who want luxury and advanced features. These devices often come with high-end finishes and improved performance.
They are more stylish compared to standard models and are considered a fashion statement in addition to being a vaping device.
Popular models include:
- Electric Purple
- Garnet Red Limited Edition
- Breeze Blue
- Aspen Green
- Black Leather Edition
👉 Best for premium users and collectors
IQOS ILUMA i STANDARD Series
The standard i series is designed for everyday users who want a balance between performance and affordability. These devices are reliable, easy to use, and widely available in the UAE market.
They offer the same ILUMA technology but at a more budget-friendly price.
Popular models include:
- Electric Purple
- Violet
- Orange
- Black
- Blue
👉 Best for regular and budget-conscious users
RELX Device Overview
RELX is a well-known brand in the vape industry, especially popular for its pod-based systems. Unlike IQOS, RELX uses liquid pods that deliver smooth vapor and a wide variety of flavors.
The brand is known for its simplicity, making it ideal for beginners who want an easy vaping experience without complicated settings.
Key benefits of RELX devices:
- Easy pod replacement system
- Smooth vapor production
- Stylish and modern designs
- Strong flavor consistency
- Beginner-friendly usage
RELX Device Range Explained
RELX Artisan Series
The Artisan series is a luxury-designed collection that focuses on craftsmanship and premium materials. These devices are often seen as stylish accessories as well as vaping tools.
They have a unique design feel compared to standard vape devices, making them stand out in the market.
Popular models include:
- Royal Saddle
- Robin Blue
- Metal Silver Wave
- Hammered Steel
- Black Wave
👉 Best for users who value design and luxury feel
RELX Infinity 2 Series
The Infinity 2 series is one of the most advanced RELX devices available. It offers adjustable power modes and improved vapor control for a more personalized experience.
It also supports fast charging and provides a very smooth and consistent vaping experience.
Popular models include:
- Royal Indigo
- Pearl Glitter
- Obsidian Black
- Green Navy
- Dark Asteroid
👉 Best for users who want performance and customization
Price Comparison Guide: IQOS vs RELX Devices in UAE
IQOS and RELX both offer different pricing structures depending on features and model type. IQOS generally falls into a wider price range because of its premium and standard categories, while RELX remains more affordable overall.
| Feature | IQOS ILUMA | RELX Devices |
|---|---|---|
| Technology | Smart Heating | Pod System |
| Price Range | 170 AED – 800 AED | 170 AED – 255 AED |
| Maintenance | Very Low | Very Low |
| Usage Style | Tobacco Heating | Liquid Vapor |
| Target Users | Smokers switching | Vape users & beginners |
Best Budget Vape Devices in UAE
For users who are new or looking for affordable options, both IQOS and RELX offer great entry-level devices. These are simple, easy to use, and cost-effective.
IQOS ILUMA i ONE series and RELX Infinity 2 basic models are the most popular choices in this category.
Best budget options:
- IQOS ILUMA i ONE series (170–200 AED)
- RELX Infinity 2 standard devices (170 AED range)
👉 Best for beginners and casual users
Premium Vape Devices for Professionals
For users who want high-end performance and luxury design, premium devices are the best choice. These devices offer better build quality, advanced features, and exclusive designs.
IQOS ILUMA i PRIME and RELX Artisan series dominate this category.
Premium options:
- IQOS ILUMA i PRIME Electric Purple
- IQOS ILUMA i PRIME Aspen Green
- RELX Artisan Royal Saddle
- RELX Infinity 2 Pearl Glitter
👉 Best for experienced and style-focused users
Which Device Should You Choose?
Choosing the right device depends on your experience level and lifestyle. Beginners usually prefer simple and easy devices, while experienced users look for performance and design.
Recommendations:
- Beginners → IQOS ILUMA i ONE / RELX Infinity 2
- Style lovers → RELX Artisan / IQOS Electric Purple series
- Premium users → IQOS ILUMA i PRIME
- Budget users → IQOS Standard / RELX base models
Final Recommendation: Best Vape Devices in UAE
In 2026, both IQOS ILUMA and RELX continue to dominate the UAE vape market. IQOS is more focused on tobacco-style heating technology, while RELX offers smooth and flavorful pod systems.
If you want a premium smoking alternative, IQOS ILUMA is the best choice. If you prefer flavor variety and simplicity, RELX is ideal.
Top recommendations:
- IQOS ILUMA i ONE Electric Purple
- IQOS ILUMA i PRIME Aspen Green
- RELX Infinity 2 Pearl Glitter
- RELX Artisan Royal Saddle
👉 Both brands offer excellent value depending on your personal preference.
Conclusion
The UAE vape market is evolving quickly, and IQOS ILUMA and RELX devices are leading this transformation. With advanced technology, stylish designs, and user-friendly features, both brands offer something unique for every type of user.
Whether you are a beginner or an experienced user, choosing the right device depends on your lifestyle, budget, and preference. IQOS focuses on premium heated tobacco experience, while RELX delivers smooth and flexible vaping.
Overall, both brands are shaping the future of vaping in the UAE with innovation, design, and performance.
